The survey is part of Brick Meets Click’s monthly monitoring of COVID-19’s impact on consumer behavior
According to the research, the US online grocery sales set another record in May, increasing 24% compared to April sales, thus reaching $6.6 billion.
The total number of online grocery orders increased 18% on a month-over-month basis from 62.5 million in April to 73.5 million in May. This increase was driven by expanded capacity associated with retailers who reopened their services and others who added more time slots to better meet the surge in demand for essential shopping services.
In fact, the total number of online grocery orders grew 18% on a month-over-month basis from 62.5 million in April to 73.5 million in May.
The study reveals that retailers who reopened their services and those who added more time slots to better meet the surge in demand drove the growth.
As to household penetration, it hit 33% in May as almost 43 million customers shopped online for groceries during the previous 30-day period.
Along with that, active households in May placed an average of 1.7 online grocery orders for either delivery or pickup, compared to 1.6 online orders in April. As a result, the average order value climbed nearly 6% to $90 in May, an increase of almost $5 compared to April.
We’ve reported that the increasing number of retailers are going online to sell their products since consumers are currently into ordering groceries online.