European online payment trends unveiled

The report sheds light on payment trends across Poland, Russia, Turkey, and Sweden

online payment

European online payment trends unveiled. Source: shutterstock.com

According to Ecommerce News, a credit card is the most preferred method in Russia. Russians not only use the well-known cards from Visa and Mastercard, but also from domestic credit/debit card system MIR.

Payment on delivery is another very popular method.

What sounds unusual for us is completely normal for Russians. Some shops even use their own courier personnel: the drivers are instructed to wait for 15 minutes while the customer tries on the ordered goods and determines if they wish to keep them and make payments or return them immediately. Often this is because of the cumbersome nature of the returns process
Dennis Schmitz, Vice President Financial Services at Arvato Supply Chain Solutions

At the same time, online retailers looking to expand to Russia should carefully think about the payment methods they will offer in their checkouts. Russia shows the highest growth rate for mobile payments in Europe, but Russians clearly prefer national systems such as Yandex Money, QIWI, and WebMoney over global competitors like PayPal.

In Turkey, credit cards are also the most popular payment method, with Visa and Mastercard each having 93% coverage. Although, 40% of the online shop studies offer the domestic credit card Troy, so it might be smart for foreign cross-border e-commerce companies to offer this card as well when selling in Turkey.

In Turkey, there are many national banks that offer their own credit card systems with repayment in installments. It’s estimated that 55% of all card transactions are made up by this method.

And similar to Russia, mobile payments are rising in Turkey too. National providers like BKM Express, GarantiPay, and Masterpass are in the lead here.

In Poland, it seems that the preferred payment method is bank transfer. 1 in 2 customers would choose this method to complete their online order.

Besides, in Polish e-commerce, PayU is a very popular method, as well as Dotpay and Przelewy24. There’s BLIK, which is supported by all major Polish banks as a national alternative to Apple Pay and Google Pay. Last year, 8 million users were responsible for 218 million transactions using BLIK, and this number is rising.

BLIK is supported by Polish banks to compete with Apple Pay and Google Pay.

In Sweden, the credit card is popular, but so is purchasing on account, which means consumers look first, then buy. Over half of the online shops examined that offer payment on account do so via the very popular Swedish fintech Klarna.

We’ve reported that 46% of Brits claim they are more willing to pay digitally following the lockdown period.

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