Klarna acquires Swedish price comparison company

The acquisition is subject to approval by regulatory authorities

Klarna

Klarna acquires Swedish price comparison company. Source: facebook.com

Klarna has announced the acquisition of Sweden-based PriceRunner.

According to the press release, PriceRunner will bring new features in the form of product reviews, product discovery, and price comparisons to the Klarna app.

Klarna’s shopping experience is expected to be elevated by PriceRunner’s daily price updates, reviews, tests, and filtering options.

This will create a more engaging experience for Klarna’s consumers. Klarna will add PriceRunner’s functionality to its offering while Klarna’s retail partners will benefit from behavior insight, increased website traffic from high intent consumers and optimized marketing opportunities to further drive their growth.

At Klarna we constantly strive to make the banking and payments experience the best it can be, empowering consumers from product discovery to paying in a way that suits them. The acquisition will serve to strengthen our bank, card and payment services and support a competitive global landscape. It also further cements that Klarna will not be a marketplace but a viable and competitive alternative for retail partners vs Amazon, Google and Facebook.The PriceRunner team is a talented, passionate group, which will be a perfect fit and we are excited about what we can achieve together
David Fock, Klarna’s Chief Product Officer

We’ve reported that Klarna and Stripe teamed up to fuel growth for retailers worldwide.

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