Fintech & Ecommerce

Transgenders will be able to use their true names on bank cards

This will be made possible with a new Mastercard initiative

The True Name Initiative

Transgenders will be able to use their true names on bank cards. Source: shutterstock.com

Mastercard, along with BMO Harris and Superbia Credit Union, announced the launch of the True Name card feature. People will be able to use their true names on their cards without the requirement of a legal name change.

We are thrilled to have the very first issuers of the True Name feature on board, allowing us to propel one of our key values, unconditional acceptance. At Mastercard, we strive to cultivate a culture of inclusion that extends both internally and externally. We are continuing to call on the industry to help us ensure that each and every person’s financial products can reflect their true identityrn
Cheryl Guerin, EVP Marketing & Communications at Mastercard

The True Name initiative was announced during World Pride 2019 and will be accessible in 2020.

The implementation of Mastercard’s True Name feature is a crucial step forward in helping to reduce these risks by allowing trans, non-binary, and gender non-conforming people to have financial products that accurately reflect who they are. This new feature is a strong example of how companies can respond positively to customer feedback and ensure that their policies and products reflect a commitment to diversity, inclusion, and acceptance
Scott Turner Schofield with the GLAAD Media Institute

According to the research, almost 32% of users who have shown IDs with a name or gender not matching their presentation reported negative experiences, such as being harassed, denied services, and/or being attacked. The True Name card feature will help the transgender and non-binary communities to show up as who they are in their daily life.

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