Daali teams up with Salt Edge to add an open banking boost to loyalty and reward programmes
Daali has partnered with Salt Edge to transform the way reward and loyalty work for brick-and-mortar stores, by making bank accounts’ connection to the app seamless and safe.
According to the press release, online retailers bring in more than $12 billion a year using cashback affiliations marketing whereas physical stores don’t have that opportunity.
Daali aims to bring physical stores to the same level playing field as the online retailers by automating the cashback affiliate marketing for in-store card transactions to incrementally grow their revenue.
Leveraging Salt Edge’s open banking solutions, Daali offers its customers a safe and instant way to connect their bank accounts to the app and automatically start receiving rewards.
No need to carry a loyalty card, scan a QR code or ask for points at the checkout. With 75% of Daali users using the open banking feature, currently, there are more than 13,000 bank accounts connected to the app.
Using Account Information and Transaction Categorisation, Daali offers their retail customers enhanced analytics based on transactional data, providing more insights into their customers’ buying behaviour. Enriched and categorised data can be used to create a more accurate analysis of consumers buying patterns to build a more personalised business approach and customised special offers.
We’ve reported that only 10% of manufacturer revenue comes from digital sales.