Fintech & Ecommerce

Amazon Pay Adds BNPL Option by Affirm

Eligible U.S. merchants offering Amazon Pay to their customers can now seamlessly add Affirm’s Adaptive Checkout flexible payment option at checkout

Amazon Pay Adds BNPL Option by Affirm

Amazon partners with Affirm to introduce a flexible buy now pay later (BNPL) solution Adaptive Checkout with bi-weekly and monthly pay-over-time options to its customers.

The feature is already added to Amazon Pay checkout. Some early customers that have already integrated a new solution include Casper, USA Berkey Filters, and UltraSabers.

Expectedly, the merchants adding flexibility to their checkout will benefit from increases in overall sales and conversion while reaching new customers. Over 16 million buyers have previously used Affirm and the retailers choosing a combined payment method may tap into this vast shopper network.

According to the BNPL provider, merchants using Affirm have reported 60% higher average order values when compared to other payment methods. Customer loyalty levels can also potentially increase, as approximately 88% of Affirm purchases are from repeat Affirm users.

Libor Michalek, President of Affirm notes that customers today want more choice and flexibility with their online payments. Affirm’s Adaptive Checkout gives thousands of merchants an opportunity to offer their customers “personalized payment options and increased spending power through Amazon Pay’s convenient and secure checkout experience.”

Affirm delivers personalized payment plans, allowing end customers to break up their purchases in a tailored manner. One can choose four interest-free payments every two weeks for everyday purchases, and longer-term monthly instalments up to 36 months for high-ticket items.

To avail of the service, customers should click the Amazon Pay button on a participating retailer’s site at checkout. next, they can select Affirm as their payment method. The approval process is quick and happens in real-time. There are no added costs to this payment option. Besides, the BNPL solution does not impact clients’ credit scores.

The option works for purchases over $50, while APRs applied to the credit are starting at 0%. Customers are shown the total cost of their purchase upfront, and the company claims there are no late or hidden fees.

Earlier, Stripe introduced Affirm’s Adaptive Checkout to its Canadian users.

Nina Bobro

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Nina is passionate about financial technologies and environmental issues, reporting on the industry news and the most exciting projects that build their offerings around the intersection of fintech and sustainability.