Amazon on Monday, October 14, said that it uses legal action and other methods to combat fake reviews and prevent customers from seeing relevant materials.
Last year, the mentioned e-commerce giant, which also owns the best American delivery service, blocked more than 250 million suspected fake reviews. Also, in 2023, the company pursued legal action against more than 150 brokers providing the mentioned reviews. The relevant information is contained in a press release that was published by the e-commerce giant on Monday.
The mentioned press release notes that product reviews are the core of the Amazon shopping experience. Also, in the relevant context, the company underlined that in this case, customers receive invaluable information and honest opinions from other people interacting with the e-commerce platform.
Amazon, aware of the role of the mentioned reviews, strives to ensure that the relevant information materials are reliable. It is worth noting that it is based on relevant data that consumers very often make decisions about making purchases.
The press release underlined that the e-commerce giant uses technology to detect and prevent fake reviews and ensure that only authentic information materials of the relevant category are published, which helps to monitor and enforce the company’s policies. Also, in this context, it was noted that Amazon suspends, imposes bans, or takes legal action against those who violate its policies.
Amazon has filed its first lawsuit against brokers providing fake reviews. In a press release from the e-commerce giant, it was noted that the process of implementing the relevant practice is ongoing. For example, the company filed one such lawsuit jointly with the Better Business Bureau (BBB).
It is worth noting that recently there has been a tendency to scale fake reviews. In most cases, such information materials are distributed to improve the competitiveness of a certain company unfairly. It is worth noting that fake reviews can be both positive to interest consumers in buying goods of a certain brand, and negative to cause reputational damage to competitors.
