Apple has changed its corporate policy in Europe.
The mentioned technology giant made the specified move after the European Commission brought charges against it in June. In this case, the iPhone developer faces allegations of violating EU technical rules.
The company’s corporate policy changes, which apply to its practices in the mentioned region, mean that developers can now communicate with customers outside the App Store.
The European Commission said that under most of the business terms, Apple allows steering only through link-outs. This means that developers can include a link to their digital product that redirects the customer to a web page where they can conclude a contract.
Apple said that developers will now be able to communicate and promote apps that are available anywhere, not just on their own website, directly from their virtual environment.
At the same time, the technology giant decided on two new fees. This includes an initial acquisition fee of 5% for new users and a store service fee of 10% for any sales made by consumers who interact with the app on any platform within 12 months of installing the digital product on a device.
Currently, Apple charges three types of fees. This includes a core technology fee for less than 1% of apps, a reduced commission for all digital goods and services sold through the App Store, and an optional fee for payments and commerce services.
Spotify, which is feuding with Apple over in-app links, is currently assessing the technology giant’s new move in its European operations. The company said that at first glance, by demanding as much as a 25% fee for basic communication with users, the iPhone developer once again blatantly disregards the fundamental requirements of the Digital Markets Act.
As we have reported earlier, Apple to Charge Up to $20 for Some AI Features.
