Whitney Wolfe Herd, founder, and CEO of the dating app Bumble, is convinced that artificial intelligence can become a kind of means to combat the epidemic of loneliness in the United States, noting that the new generation of technology has the potential for a profound transformation of the dating industry.
During a conversation with journalists, Whitney Wolfe Herd stated that in the USA, many adults whose lives take place in the format of a lonely existence face significant difficulties when trying to arrange a date, and even more so to go to this event, which is a significant event in the scale of their personal life. According to her, the problems of these people are the result of fear due to the risk of being rejected and lack of communication skills within dating situations.
To eliminate these barriers, which is a necessary action in the fight against loneliness, Bumble plans to launch a special scenario for using chatbots based on artificial intelligence. This app intends to apply virtual assistants as dating coaches. Bumble believes that machine intelligence will allow you to simulate communication situations with potential partners and at the same time create a more comfortable communication environment for users, within which they will feel protected.
The experience of interacting with a chatbot that mimics the behavior of a live interlocutor will increase the level of self-confidence of single people and provide an opportunity to gain dating experience. With a high degree of probability, this plan will receive a portion of skeptical feedback from supporters of the idea that digital communication a priori will not be able to replace live communication. But this is a rhetorical discussion in which there is no possibility of unambiguously objective truth.
Whitney Wolfe Herd says that loneliness is a common problem in American society. According to her, the results of special studies indicate that more than half of adult residents of the United States feel that their life process has signs of some isolation. Bumble is currently striving to go beyond the concept of activities that provide assistance in establishing romantic relationships, aimed in many cases at subsequent physical interaction, and plans to begin promoting platonic contact. These efforts are part of a comprehensive strategy to combat loneliness.
The launch of the Bumble For Friends (BFF) app, which is designed to find friends, as its name clearly hints, is a clear confirmation that the company intends to build an integrated approach to activities to support the establishment of interconnection in the space of human communication in all its aspects and dimensions, and not some separate forms of interpersonal relationship. The firm will transform its business strategy based on a new concept of understanding the sphere of social coexistence of people and their relationships.
Whitney Wolfe Herd is convinced that artificial intelligence can improve the quality of dating. According to her, the new generation of technology should promote human interaction.
Currently, many dating apps are modernizing their activities by introducing new subscription programs that have a higher cost and at the same time provide users with additional features, including an unlimited number of views, increasing the likelihood of creating a couple. These decisions reflect the desire of companies to increase revenue and increase the level of engagement of customers, who are characterized by serious intentions.
Some virtual dating platforms are currently recording a decrease in the number of users who are willing to pay for the opportunity to meet. The managers of these applications believe that the transition of some customers to a premium subscription can increase the amount of annual revenue of companies.
In the United States, 73 million people visit virtual dating platforms every month. Another 25 million people perform these actions in the digital space every day. Also, since the beginning of 2023, the number of users of dating apps has increased by 21% year-on-year.
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