Brazil demand for financial inclusion, economic stability, favourable remittance terms, and digital innovation is a natural fit for crypto adoption growth, exactly what Bybit and Tether aim to facilitate.
Bybit, one of the world’s largest crypto exchanges by trading volume, has entered a strategic partnership with Tether, the leading digital asset firm and issuer of USDT — the most widely used stablecoin globally. The collaboration is designed to drive cryptocurrency adoption in Brazil through institutional alliances, event sponsorships, and broad-based educational campaigns.
A key element of the partnership is the joint sponsorship of Blockchain Rio, a major blockchain event in Latin America. As part of the initiative, new users who sign up on Bybit during the event will receive a USDT bonus, aimed at encouraging first-time engagement with the digital asset ecosystem.
To expand real-world crypto use, Bybit and Tether are also in advanced talks with Visit Rio. The plan is to integrate digital assets into the tourism sector by offering incentives like discounts and USDT bonuses for travelers who use crypto for services, tours, and purchases at local businesses. The effort seeks to promote Rio as a crypto-forward destination.
As part of its broader commitment to long-term growth, Bybit will launch a nationwide educational initiative focused on improving crypto literacy and encouraging responsible usage. This includes “Learn to Earn” programs that reward participants for completing blockchain education modules, along with in-person workshops, university events, and seminars aimed at students, developers, and startups.
Bybit has been steadily expanding its presence in Brazil since naming Israel Buzaym as Country Manager earlier this year. The company has rolled out localized products like Bybit Pay and the Bybit Card, offering tools that connect traditional financial services with the digital asset space.
Buzaym expressed pride in leading Bybit’s crypto efforts in Brazil during what he described as a pivotal time for the market. He noted that Brazil has a strong culture of innovation and observed growing user engagement with the company’s services.
In addition to that, Brazil has a history of economic instability and high inflation that makes local citizens increasingly seek stable value financial instruments and a hedge against local currency fluctuations. Besides, a significant portion of Brazil’s population still lacks access to traditional financial services. Crypto and blockchain-based platforms can offer low-barrier alternatives for payments, savings, and credit, especially in underserved rural or low-income areas.
According to Buzaym, the partnership with Tether strengthens Bybit’s ability to provide trusted, high-liquidity solutions that help integrate cryptocurrency into everyday life.
With a market cap surpassing $114 billion, Tether remains a critical player in the global digital economy. Its collaboration with Bybit underlines a joint commitment to advancing financial innovation, expanding access to education, and fostering real-world applications for crypto in a rapidly evolving market.
