Finance & Economics

E-commerce Aggregator Una Brands Lands $30 Million

Una Brands, a Singapore-based e-commerce aggregator, announced the attraction of investment funds for $ 30 million following the results of the Series C financing round.

E-commerce Aggregator Una Brands Lands $30 Million


The aggregator received new investments five months after $30 million was raised during the Series B financing round.

Northstar Group, a regional private equity firm, became the sole investor in the latest round of Una Brands, which includes a combination of equity and debt capital. The aggregator does not report how much equity in comparison with debt includes a new stage of financing. The company did not respond to a request for its current value.

The firm was founded in 2021. Since then, the company has managed to attract financing for more than $ 100 million. Representatives of the firm said that the investments received during the last round of financing will be aimed at improving the platform and acquiring consumer-oriented brands.

Una Brands has established itself as an e-commerce aggregator focused on Asia and can manage brands across all channels, such as Amazon, Shopify, Shopee, Lazada, and Tokopedia. Analogs of this platform are focused on firms that are sold on Amazon.

Kevin Bu, the company’s director of corporate Development, said that the main advantages of Una Brands are geographical diversification, e-commerce channels, and product categories. He noted that these features will allow the company to maintain a high level of competitiveness in the long term and ensure protection from any negative impact factors within the industry.

Kevin Boo also noted that the current macroeconomic conditions are not favorable for the implementation of global conceptual solutions, which is why the company is focused on achieving maximum profitability so that the very existence of the business is not threatened.

According to the results of the last financial year, the company’s revenue amounted to $ 70 million. Kevin Boo expects to achieve an EBITDA margin this year. In September, the company reported that its annual revenue exceeded $ 50 million.

Currently, the number of employees of the company is more than 200 people who are in Singapore, Indonesia, Malaysia, Australia, India, and China. The firm has acquired more than 20 e-commerce brands in Asia. The flagship brand, Singapore furniture firms ErgoTune and EverDesk+, are now based in Asia and have recently entered the US market. The company also owns the Australian startup for the production of unbreakable tableware Bellaforte.

The new investor of Northstar firms has experience in the markets of Southeast Asia and extensive experience in e-commerce. Una Brands intends to double the number of operations in this region soon.

The company, according to its creators, was founded by entrepreneurs for entrepreneurs. The firm’s mission is to make the e-commerce brand from one of the market participants to a phenomenon. The company offers its partners a structured process of developing a long-term strategy to increase the value of a startup, optimizing existing operational processes by integrating several brands, developing plans for geographical expansion, and launching a product line.

As we have reported earlier, Copilot Lands $10M to Help Companies Build Digital Customer Experiences.

Serhii Mikhailov

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Serhii’s track record of study and work spans six years at the Faculty of Philology and eight years in the media, during which he has developed a deep understanding of various aspects of the industry and honed his writing skills; his areas of expertise include fintech, payments, cryptocurrency, and financial services, and he is constantly keeping a close eye on the latest developments and innovations in these fields, as he believes that they will have a significant impact on the future direction of the economy as a whole.