The survey conducted with 4,990 drivers in the USA, UK, Germany, France, Italy and China showed that over 50% of the participants see the ability to make in-car payments for parking, fuel, tolls and food as a top priority
The Connected Features Interest Survey by Techinsights revealed that 56% of drivers globally prioritise the ability to make in-car payments for parking, fuel, tolls and food when ranking the important features of connected car services.
The embedded payment option is second only to the most desirable connected car feature which is receiving information about the availability of parking spaces and traffic information updates.
However, an increasing interest in connected parking features is logically connected to both top priorities, as it includes the possibility of viewing availability, reserving and paying for parking spaces.
The rising demand for in-car payments extends to all types of services across all age groups and technology engagement levels. Notably, the results also show drivers are gaining increased confidence using these services. This was made possible in the short time due to the reduction in perceived complexity, heightened convenience and removal of physical contact required.
Almost 5000 of respondents from the USA, UK, Germany, France, Italy and China participated in the study.
In China, the ability to make in-car payments has changed from being a ‘nice-to-have’ to a ‘highly desirable’ established feature among young drivers. Therefore, double-digit year-on-year growth is expected in this market from 2022 to 2030.
The importance of being notified about events such as traffic incidents varies considerably, especially amongst younger US drivers. This cohort heavily favours tracking parking availability over traffic state alerts.
We have previously reported that Mercedes-Benz and Visa Launch In-Car Payments in Germany.