In just 11 weeks since its launch in the US, debit-first Klarna Card has received 1 million sign-ups from local customers prefering the benefits of payment flexibility linked to greater control over their finances.
Klarna Card, launched in the US on 4 July, has already surpassed 1 million user milestone in the country, with average sign-ups reaching 13,000 a day, according to a corporate announcement.
“The amazing response to our card in the US shows just how strong the demand is for a fairer, more transparent way to pay,” said David Sandstrom, Klarna’s CMO.
The Klarna Card is a hybrid payment card that gives you the flexibility to either pay immediately (like a debit card) or use Klarna’s “pay later” and installment options across merchants that accept Visa. One of its main benefits is that it consolidates multiple payment styles, including instant debit, short-term interest-free splits, or longer-term financing, all into a single card, giving users control over how they pay for each purchase instead of juggling multiple cards for the same purpose. It is accepted worldwide wherever Visa support is present, and includes features like a FDIC-insured wallet balance.
The Klarna Card is debit-by-default, so purchases are settled immediately from the user’s funds, without relying too much on credit which often encourages uncontrolled spending, while the benefits of Klarna’s flexible repayment options still remain.
As users’ own funds are the default spending source, if consumers want credit, they must actively opt into Klarna’s pay-later or installment options at checkout, which makes borrowing a deliberate choice rather than the automatic option. Coupled with real-time notifications and balance visibility, the card makes it harder to overspend.
Driven by the popularity in US market, Klarna Card has also recently debuted in the EU.
