Czech Republic-based online grocer Rohlik Group will partner with Amazon for e-grocery services in Germany.
This cooperation with the US e-commerce giant will contribute to the expansion of the presence of the Czech grocer in the space of the largest European economic system.
Rohlik makes activity in Germany under the brand Knuspr.de. The company has announced its intention in the coming years to operate in more than a dozen cities in the mentioned country. The firm already operates in Munich, Frankfurt, and Berlin.
Rohlik will provide its products and delivery to Amazon Prime members as part of the new partnership with Amazon.de. It is known that at the initial stage, this partnership will be tested in Berlin.
Rohlik founder and chief executive officer Tomas Cupr stated that although Knuspr.de will continue to serve customers directly, cooperating with the e-commerce giant to expand Rohlik’s reach and reinforce its position in the German market.
Rohlik in 2021 was valued at over $1 billion. The company is committed to active expansion throughout Europe and has more than 1 million orders per month. The firm expects its revenue to exceed $1 billion in 2024.
It is worth noting that e-commerce is one of the forms of manifestation of the global digitalization process. The number of operations carried out in the virtual space is rapidly increasing. Against this background, the issue of cybersecurity is becoming more relevant. One of the threats in the digital environment is unauthorized access to personal devices. Personal awareness of users is important to counteract the corresponding threat. For example, a query in an Internet search engine, such as how to know if my camera is hacked, will allow anyone to get information about signs of unauthorized access to the device.
