This week has brought two crypto-related events linked to the U.S. President Donald Trump’s family: while a new WLFI crypto token has already boosted family wealth by roughly $5 billion, another Bitcoin venture is just starting its trading on Nasdaq.
Briefly after media headlines highlighted that a new crypto token had added $5 billion to the Trump family’s wealth, news broke that their family-linked bitcoin company had begun trading on Nasdaq.
WLFI Crypto Token Brought the Trump Family Billions USD
On Sept. 1, the Wall Street Journal announced that the President Trump family’s cryptocurrency venture, World Liberty Financial (WLF), increased its wealth by approximately $5 billion following the public trading debut of its digital token, WLFI.
Initially, WLFI, which the Trump family holds a significant portion of, was offered privately to investors, granting them governance rights within the platform. However, as of September 1, 2025, the token became tradable on major cryptocurrency exchanges, including Binance, OKX, and Coinbase, allowing for real-time market valuation.
Despite the trading debut, the family’s tokens reportedly remain locked, meaning they cannot sell them immediately, and the wealth is currently only on paper. However, this development marks a notable financial milestone for the family, as WLFI now potentially surpasses their traditional real estate assets in value.
The Trump family holds 22.5 billion WLFI tokens, representing more than 20% of its total supply. As WLFI holders, they also have voting rights over World Liberty Financial’s decisions, including policies related to the USD1 stablecoin, which is less speculative than WLFI or other family-related meme coins like $TRUMP.
The Trump family’s public launch of the WLFI token follows recent efforts to expand their crypto initiatives in Asia, where Eric Trump praised China’s role in cryptocurrencies and promoted the USD1 stablecoin at the Bitcoin Asia conference in Hong Kong. Meanwhile, World Liberty Financial executives met with local industry leaders to strengthen partnerships and build ties with key players in the regional crypto market.
Trump-backed American Bitcoin debuts on Nasdaq
Shortly after the WLFI reports, on Sept. 3, American Bitcoin, a cryptocurrency mining and treasury company linked to the Trump family, began trading on the Nasdaq stock market under the ticker symbol “ABTC”.
Backed by President Trump’s two eldest sons, Donald Trump Jr. and Eric Trump, American Bitcoin has accumulated approximately 2,443 bitcoin, worth around $273.5 million USD at current rates.
Eric Trump, co-founder and chief strategy officer of American Bitcoin, described the Nasdaq debut as a significant step in integrating bitcoin into mainstream U.S. financial markets.
The company plans to distinguish itself through self-mining operations and opportunistic bitcoin purchases. This move reflects a broader trend among public companies accumulating bitcoin as a treasury asset amid high bitcoin prices.
Besides the two mentioned initiatives, the Trump family’s recent ventures into the cryptocurrency sector include launching meme coins endorsed by President Trump and his wife, Melania Trump. The $TRUMP coin experienced a rapid rise in value, reaching a market cap exceeding $27 billion shortly after its release, with Trump-affiliated entities holding 80% of the total supply. However, its value has since declined, and its total market cap today is close to $1.7B.
These initiatives have raised ethical concerns among critics, who argue that the family’s involvement in crypto ventures may present conflicts of interest. However, Trump has denied any improper conduct.
Trump Media and Technology Group had also launched a fintech brand Truth.Fi, aligned with the broader DeFi ecosystem through its planned investments in Bitcoin and other digital assets.
