Social network X, formerly known as Twitter, sued the watchdog Media Matters.
The mentioned virtual platform claims that the specified organization spread false information about the social network by publishing a report containing allegations that in X advertising materials of large companies were displayed next to posts promoting Nazism.
The said report was published on November 16. The conclusions of Media Matters provoked a kind of pressure situation against the social network owned by Elon Musk. Some advertisers, amid reports of the virtual platform’s involvement in the propaganda of the ideology of Nazism, stopped the process of interacting with X. These decisions were made, for example, by companies such as IBM and Comcast.
In a lawsuit filed in the U.S. District Court in Texas, X claims that Media Matters applied a manipulation technique using accounts that followed the accounts of major brands or users producing additional content. The social network also stated that the watchdog repeatedly scrolled and updated the feed until it found advertising materials related to extremism in one way or another.
The lawsuit alleges that the Media Matters report distorts the typical experience of the social network to harm the virtual platform and its business.
Angelo Carusone, president of Media Matters, during a conversation with media representatives, said that advertising of nationalist content is flourishing in X, noting that the system of countering the dissemination of materials of such an ideological orientation does not function, although the company said the opposite.
Linda Yaccarino, executive director of X, stated that data defeats manipulation or accusations and called for support for the virtual platform.
Ken Paxton, the attorney general of Texas, announced that his office is launching an investigation, noting that he is extremely concerned about allegations that the watchdog manipulated information about the social network.
The problems of interaction between advertisers and X began after Elon Musk acquired this virtual platform in October 2022 for $44 billion. The corresponding trend was caused by some controversial publications from the point of view of the message of the new owner of the social network and the dismissals of employees responsible for moderating content.
As we have reported earlier, X Plans to Compete With Youtube and LinkedIn.