Instagram now allows shopping without leaving its app

Notifications about shipment and delivery will be sent right inside Instagram

Instagram now allows shopping without leaving its app. Source: instagram-press.com

Instagram introduced a new checkout feature, allowing users to buy products they find on Instagram without leaving the app.

When a user taps to view a product from a brand’s shopping post, they’ll see a “Checkout on Instagram” button on the product page. By tapping it, they can select from various options such as size or color, and then proceed to payment without leaving Instagram. The first time a user checks out, they’ll be required to enter their name, email, billing information, and shipping address.

Checkout on Instagram. Source: instagram-press.com

Once the first order is complete, the user’s information will be saved for convenience the next time they shop. Notifications about shipment and delivery will be sent right inside Instagram.

Checkout on Instagram is currently in closed beta for businesses and available to people in the US. Some of the brands to roll out this feature today and over the coming weeks include Adidas, Burberry, Dior, H&M, Michael Kors, Nike, Prada, Zara, etc.

SEE ALSO: How to run a business on Instagram: special features for e-commerce

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