Research reveals customers’ holiday shopping behavior

BIGtoken conducted research explaining how many people and where bought holiday presents

shopping behavior

Research reveals customers’ holiday shopping behavior. Source: shutterstock.com

SRAX, a digital marketing and consumer data management technology company, surveyed over 116,000 Americans revealing this year’s holiday spending behaviors and trends.

The report revealed that 40% of respondents planned to shop online for the holidays just two weeks before Thanksgiving. 28% of them planned to shop in-store, and 32% intended to shop both online and in-store.

56% of men and 44% of women named Amazon the most favored place for holiday shopping. Also, men were twice as likely to say they were going Black Friday shopping than not, while only about half of women take advantage of Black Friday sales.

The study was conducted on BIGtoken’s users, the first consumer-managed data marketplace where people can own and earn from their data.

Holiday purchasing patterns are complex, and retailers, both online and bricks-and-mortar, will benefit from understanding the nuances of the key demographic groups. We are happy to freely share the latest BIGresearch results. Topical surveys such as this demonstrate the power of our platform to quickly and accurately gather insights from specific audiences
Kristoffer Nelson, COO of SRAX and co-founder of BIGtoken

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