eBay acquires automotive company

Owner of CarsGuide and Autotrader owner will join the Gumtree business in Australia


eBay acquires automotive company. Source:

eBay has agreed to acquire Cox Automotive Media Solutions owning leading automotive platforms that make it easier to review, buy and sell cars in Australia.

CarsGuide and Autotrader brands will join the Gumtree Australia business, a part of the eBay Classifieds Group (eCG) portfolio. Together, they will provide a compelling car-buying offering and enable Gumtree to develop a more competitive and attractive platform for Australian consumers.

This acquisition will strengthen our position in the automotive market by providing consumers with access to thousands of additional listings, automotive research, reviews, and content, as well as a strong dealer tool and car buying destination. Together with Gumtree Australia, these brands create a robust customer experience in auto buying — from research to purchase
Richard Dicello, Head of Motors, Gumtree Australia

CarsGuide provides a resource for sellers and dealers to access research and content to confidently buy and sell vehicles. Autotrader is an automotive marketplace providing services for dealers and creates key relationships between buyers and sellers.

Combined with Gumtree Australia, all of them create a comprehensive offering for the automotive industry and a strong competitive alternative to existing online automotive classifieds platforms.


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