How to Find the Right Balance Between Protecting Consumers and Pushing Them Away With Over-Zealous Fraud Prevention
The safety of payment transactions is one of the main prerogatives industry players focus on. However, sometimes, the efforts to eliminate fraud lead to adverse effects. Overzealous fraud prevention techniques tend to drive customers away, creating too much checkout friction. Today, we’ll learn to distinguish a thin borderline between proper vigilance and overprotection in finance.
