That’s a significant effort in challenging TikTok
Instagram has rolled out Instagram Reels video feature that allows creating short, entertaining videos on the platform.
The new product is currently available across major markets including Argentina, Australia, Brazil, France, Germany, India, Japan, Mexico, Spain, the UK, and the US.
Similar to TikTok, Reels lets users record and edit 15-second multi-clip videos with audio, effects, and new creative tools.
They can share reels with their followers on Feed or make them available to the wider Instagram community through a new space in Explore.
We’ve reported that Instagram will soon allow its users in the US, UK, and Ireland to raise money for a personal cause, their small businesses, or close ones.