Anyone in Instagram’s global community will be able to shop from creators
Instagram will get a bunch of updates, according to the announcement made at F8, Facebook’s annual conference about the future of technology.
For example, users in the US can now raise money for a nonprofit of their choice through Instagram Stories. This can be done through Donation Sticker, which a user can add to their Stories to create a nonprofit fundraiser and mobilize their community around a cause they care about.
To use this new feature, open the camera, take or upload a photo, tap the sticker icon and select the donation sticker from the tray. Choose a nonprofit to support and customize your fundraiser using creative tools. Once it’s live, swipe up on your story to view the total amount raised. 100% of the money you raise on Instagram goes to the nonprofit you are supporting.
Moreover, starting next week, users can shop inspiring looks from the creators they love without leaving Instagram. Instead of taking a screenshot or asking for product details in comments or Direct, they can simply tap to see exactly what their favorite creators are wearing and buy it on the spot.
Anyone in Instagram’s global community will be able to shop from creators. The team will begin testing this with a small group of creators next week.