Tesla defies odds and paces up hiring to maintain market leadership
Despite the automotive industry suffering through the challenges brought on by COVID-19, Tesla has defied the odds and continued to hire at a higher rate than average throughout the pandemic. According to GlobalData’s Jobs Analytics database, hiring in the global automotive industry remained mostly flat, with job postings seeing a decline in Q2 before showing signs of recovery in Q3 2020. However, Tesla continued to hire in Q1 with only a slight decline in Q2.
Analysts say that Tesla is planning to increase its headcount to around 65,000 by the end of 2020 to expand its production capacity. The company also grows its production footprint with giga-factories across the world – notably in the US, China, and Germany. According to GlobalData, Tesla’s active hiring of operational employees in China is likely for staffing its Shanghai giga-factory, from which the company plans to export vehicles across Asian markets such as Singapore, Australia and New Zealand, as well as Europe.
Construction of a giga-factory in Berlin started on June 20 with the company planning to build batteries, powertrains and vehicles in its German automotive hub. The company’s hiring has seen a visible jump in this area since Q3.
Furthermore, Tesla is expanding its presence in new markets such as Croatia, recruiting for sales and delivery positions for its new team in Zagreb.
Along with its auto business, Tesla is also looking to expand in energy generation and storage segments – batteries and solar roof tiles and hiring has seen an increase in New York and Nevada since Q3.