The improved reach has everything to do with the launch of the website in March
According to Ecommerce News, Amazon has managed to double its reach in the Netherlands, compared to last year. In November, the US e-commerce giant reached 7.3 million Dutch consumers. This amounts to 45% of all online users in the Netherlands.
At the beginning of 2020, Amazon reached ‘only’ 3.8 million people that month. Back then, it ended in 28th place in the Dutch Online Reach Survey by Vinex.
Last month, however, it ranked 14th, making it the only major website to have made such a major development in the past year. This jump has, of course, everything to do with the launch of Amazon.nl in March.
In May, the reach of Amazon in the Netherlands increased steadily. Until the summer holidays, the reach was around 5 million and it grew to 6.6 million Dutch people in October.
We’ve reported that Xiaomi and former executives from Amazon Middle East and North Africa invested $700,000 in Clicky, a Pakistani fashion e-commerce platform.