The highest value categories were m-commerce apps, digital goods and services apps, and in-app advertising
Apple has revealed that the App Store ecosystem supported $519 billion in billings and sales globally in 2019 alone.
Since Apple only receives a commission from the billings associated with digital goods and services, over 85% of the $519 billion total accrues solely to third-party developers and businesses.
Out of the $519 billion, sales from physical goods and services accounted for the largest share, at $413 billion.
According to information, m-commerce apps generated the vast majority of sales, among which retail was the largest, at $268 billion. Meanwhile, travel apps accounted for $57 billion, whereas ride-hailing apps generated $40 billion in sales.
The study found that billings and sales from digital goods and services comprised $61 billion. This category included apps for music and video streaming, fitness, education, ebooks and audiobooks, news and magazines, and dating services.
As to in-app advertising, its sales accounted for $45 billion, and of that, 44% was derived from games.
We’ve reported that Apple’s shares rose close to 90% in the past twelve months. However, market analysts are expecting further growth in the nearest future, despite the coronavirus outbreak.