Carrefour has entered into a partnership with Electra Consumer Products and its subsidiary Yenot Bitan thus announcing a new Franchise agreement in Israel.
This partnership will see the Carrefour banners set in Israel before year-end 2022 and will allow all Yenot Bitan stores, more than 150 to date, to have access to Carrefour branded products before the summer.
We are delighted to sign this new agreement which confirms again the good fundamentals of our international franchise strategy. We have found with Electra Consumer Products teams a strong spirit of retail entrepreneur confirmed by the 2021 acquisition of Yenot Bitan. In addition, we are confident that Carrefour arriving in Israel will significantly help improve local shopping experience as well as customer purchasing power with better offers at more affordable prices