97% of respondents revealed they have withdrawn a purchase when it was inconvenient for them
Convenience is the priority for consumers – NRF survey. Source: shutterstock.com
The National Retail Federation reveals that nowadays consumers increasingly prioritize convenience when it comes to purchases. Along with that, they expect retailers to keep on offering innovative ways to save them time and effort.
The survey says 83% of consumers claim convenience while shopping is more important to them now compared with 5 years ago.
Consumers usually pay to delivery services like Amazon Prime, Shipt or Instacart exactly for its convenience. 66% of shoppers pay for at least one type of delivery service, whereas one-quarter admits to paying for multiple delivery services.
The research unveils that 38% of customers said that convenience matters the most at the beginning of online shopping while choosing the best option. Meanwhile, for 40% of in-store shoppers convenience in the checkout is most important.
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