Marketplaces grow twice as fast as e-commerce
Decathlon UK introduced its own marketplace. Source: pexels.com
Decathlon UK has opened its website to external vendors, Ecommerce News report. This way, the sports retailer invites new partners to join its marketplace, so customers get access to thousands of more sporting goods.
It doesn’t come as a surprise that another retailer shifts to a marketplace model. According to Mirakl, which powered the new e-commerce platform, research shows that marketplaces are growing twice as fast as overall e-commerce.
By now adding thousands of new products, Decathlon can cater for a wider range of customers in the UK, improve the stock availability and open up new product categories. Founding partners include London startup Donda Cycling, UK retailer Pendle Bike Racks, and family-run yoga brand Corkspace.
The UK marketplace model is part of a wider international strategy. Another Decathlon marketplace was already launched in Belgium, where the marketplace currently accounts for 8.5% of all sales on the Belgian Decathlon website.
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