Developing an enterprise app is an important project that must be carefully planned, taking into account the characteristics of the company and the objectives to be achieved.
Therefore, it is essential to establish a coherent and rational strategy that considers the app’s function must-have in the business strategy. At the same time, the sector in which one operates and the target audience must be assessed and the available budget.
Having done this, if you decide to create a business app, considering it better and more performing than a mobile-friendly site, the benefits that will derive both for users and for the IT development and enterprise app development company itself are numerous.
So let’s see what the five main reasons for developing a business app are.
1. Increase visibility and consolidate the corporate image
Creating a company app, first of all, allows you to increase the brand’s visibility, which will be remembered much more easily by the public.
Thanks to an app, it is possible to have a much stronger, recognizable, and always “under the eyes” digital image of people potentially interested in the services offered.
Greater visibility also translates into a clearer, more different, modern brand identity that is in step with new technologies and market needs.
A corporate app is therefore capable of increasing the popularity of the brand and giving value to the brand, which will be increasingly perceived as distinguishable from competitors and as smart and capable of exploiting the competitive advantage offered by new technologies.
2. Retain users and personalize communication
Thanks to the fact that it is always accessible and represents a direct channel of communication, a company app contributes a lot to the loyalty of its audience.
With a single touch, users can communicate with the brand. At the same time, the company can send information in real-time and be in contact with its potential customers 24 hours a day.
With this in mind, it is therefore very important to offer its users a tailor-made communication, that is, customized according to their interests, preferences, and geographical location. Therefore, it is essential to take care of the contents that must be targeted and specific to favor not only the engagement of the public but also to increase conversion rates.
The more the contents are targeted, the greater the customer loyalty and, consequently, the likelihood of conversion.
3. Allows greater design freedom and saves money
In terms of design and implementation, apps offer more freedom than websites.
The latter is subject to a series of “restrictions” because to work, they need browsers to perform even the simplest functions (back button, refresh, the address bar, and so on).
On the other hand, apps are not affected by these limits. They can be designed and developed by offering advanced functions and faster and more fluid communication (thanks, for example, to innovative features such as tap, swipe, pinch, hold, drag ).
In addition to this, the apps can perform multiple functions simultaneously, and this is because they save data locally on mobile devices (and not on servers, as is the case for sites). This allows data to be recovered faster, thus allowing easier navigation and therefore better usability for users.
Moving on to savings, the apps eliminate all those costs related to the printing of corporate and communication material, reduce costs for services. This is because they allow customers to access information and products with one click. Marketing costs are also limited, as apps allow you to promote new services or products with push notifications, much cheaper than traditional marketing campaigns.
To this, we must then add that apps allow access to a market segment, that of mobile devices, from which one would otherwise be excluded.
Expanding your market coverage means reaching more potential customers and having the opportunity to generate additional sales.
Not only that, the apps greatly simplify the purchasing processes and favor repeat orders, all “functions” that can guarantee greater conversion and, therefore, more revenue.
4. Allows integration with other devices
Since it is installed directly on the users’ devices, an application can take advantage of other features present on the smartphone.
For example, the app can interact with the camera, with the GPS, the contact list, and many other mobile device applications, taking advantage of its features to make the user experience on the app more interactive and simple.
All this without considering that, thanks to the interaction between apps and smartphone applications, the time needed to carry out a specific action can be reduced, favoring the involvement of the public and the possibility of conversion.
5. Please create a new marketing channel and make it easier to send notifications
A business app can be equipped with several features, such as news feeds, messaging tools, subscription and booking forms, and search tools.
Thanks to these, it is possible to exploit the company app to communicate all types of information to customers through a single channel, which is increasingly configured as a direct line between company and user.
Furthermore, with push and in-app notifications, it is possible to interact with your users in a less invasive and more efficient way (compared to commercial emails, for example). However, it is always essential to carefully plan your marketing campaigns.