News

Flipkart introduces immersive AR e-commerce experience

This way, customers can have a visual 3D experience of products using Flipkart Camera

Flipkart AR

Flipkart introduces immersive AR e-commerce experience. Source: pexels.com

Flipkart has announced the introduction of an immersive e-commerce experience with Flipkart Camera, an AR capability on the Flipkart App.

This new offering will allow shoppers to leap from ‘imagining’ to ‘experiencing’ what a product will look like in reality before making a
purchase.

According to the press release, Flipkart Camera aims to make the online experience more engaging and beneficial for customers and help them make informed decisions.

This way, customers can have a visual 3D experience of products using Flipkart Camera. For instance, in categories such as furniture, luggage and large appliances, where customers need to estimate the size and fit of the product and understand its aesthetics before making a purchase decision.

Another important category where this capability will build customer confidence and remove guesswork is the Beauty category, with customers getting a chance to try products virtually before making a decision.

With customers increasingly shopping on the go and from the comfort of their homes, this new experience will enable customers to purchase the right product without having to step out given COVID-19 restrictions.

The rapid adoption of smartphones has propelled the usage of augmented reality amongst customers. According to a report by Gartner, Gen Z and millennials are driving the demand for AR and VR features, with 30% of the sample space wanting more AR/VR capabilities incorporated in their shopping experience.

We’ve reported that UnionPay announced collaboration with IATA.

SEE ALSO:

Pay Space

6828 Posts 0 Comments

Our editorial team delivers daily news and insights on the global payment industry, covering fintech innovations, worldwide payment methods, and modern payment options.