Finance & Economics

German e-commerce to be worth almost €73 billion

One out of three online shoppers now orders products online several times per week

German e-commerce

German e-commerce to be worth almost €73 billion. Source:

Ecommerce News reveals that German e-commerce was worth €72.6 billion in 2019. That’s an increase of 11.6% compared to the situation a year before.

The shoppers ordering several times a week and a significant increase in order volume through mobile devices are believed to drive the growth.

Data shows that one in three orders is placed with the use of a smartphone or tablet, while five years ago, the mobile share was just 20%.

E-commerce is becoming increasingly efficient and retailers are well equipped for further growth. The increase in customer satisfaction in another growth year has shown this impressively
Gero Furchheim, president of Bundesverband E-commerce und Versandhandel (Bevh)

Furthermore, nearly 95% of consumers revealed they were satisfied or very satisfied with their online shopping experience, compared to 93.9% in 2018.

Nowadays, in Germany, there are 47% of online sales happened on marketplaces, 35% on the websites of multichannel providers and 15% on those of online-only players.


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