Over 9,000 consumers from the US, UK, Australia, Germany, Austria, the Netherlands, Norway, Finland and Sweden participated in the poll
According to Klarna, 63% of German 56-65-year-olds plan to do the majority of their shopping online in the next year. Neither Americans (43%) nor the Scandinavians who are otherwise so online savvy (Sweden: 55%, Norway: 35%, Finland: 42%) aim to do it.
Indeed, Germans rely on online shopping: 70% of those surveyed want to do the majority of their purchases online in 2022. This puts them ahead in a global comparison. For instance, Swedish consumers are in second place with 65%, closely followed by the British with 62%. They are followed by Austria (54%), Norway (53%), Finland (52%), the Netherlands (51%), the US (49%), and Australia (46%).
By contrast, only 9% of Germans would order food online. This puts them in penultimate place ahead of Austria (5%). The British are completely different: 33% of those surveyed would buy food online in 2021. This is followed by the US and Australia (both 23%), Sweden (21%), the Netherlands (17%), Finland (15%) and Norway (10%).
When shopping online, the majority of senior citizens make purchases on the computer. 80% of the 56-65-year-olds and 84% of the over 66-year-olds prefer it when browsing online. Only a few of the respondents would use tablets (56-65 years: 8%, 66+ years: 8%) or smartphones (56-65 years: 8%, 66+ years: 9%).
PaySpace Magazine considers that despite all of the disastrous coronacrisis outcomes, global lockdowns made seniours more tech-savvy. Meanwhile, we suggest you take a look at how shopping behavior differs from generation to generation.
We’ve reported that consumers are getting back to restaurants with phones in their hands.