Klarna reveals which services are beginning to recover

The report highlights how coronacrisis affected consumer shopping behavior


Klarna reveals which services are beginning to recover. Source:

Klarna conducted research revealing that travel services and event ticket sales are starting to recover.

For instance, the airline category rose by 26% in average daily transactions, whereas an event ticket seller saw transactions increase by 330% week over week in the week ended May 9.

Along with that, average daily sales volumes for household appliances, excluding sales made at big-box retailers, grew significantly week over week as well, rising by 45%. Meanwhile, women’s accessories sales made through the Klarna app increased by 12%.

Our weekly data point to consumers’ desire to get back to the activities that enrich their lives, such as traveling and attending live events, as soon as possible. At the same time, consumers still seem to be focusing on their home life, as data from the Klarna app revealed that sales of vacuums, stand mixers and other home appliances rose by 45% week over week. That may indicate that people are purchasing flights and event tickets for the future, but for the time being, are continuing to look for items that make cooking and housekeeping easier and more enjoyable
David Sykes, Head of US at Klarna

Besides, from May 3 to May 9, Gen Zers and Millennials Klarna app users increased their share of spending on apparel, footwear, and accessories for the fourth week in a row. At the same time, Gen Xers expanded their share of spending on these categories by nearly 10%.

We’ve reported that Klarna revealed it has entered into the partnership with Sephora in the US. This way, customers shopping for the beauty products on Sephora’s website are now able to use Klarna’s installment option. It allows them to pay in 4 equal payments with no interest and provides security, flexibility, and financial control.


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