Fintech & Ecommerce

Mastercard introduced card for blind and partially sighted people

The launch of the Touch Card follows the introduction of True Name™, designed in support of the LGBTQ+ community


Mastercard introduced card for blind and partially sighted people. Source:

Mastercard has introduced a new accessible card standard for blind and partially sighted people, called the Touch Card.

With the new Touch Card, Mastercard has improved upon a current design standard by introducing a system of notches on the side of the card to help consumers use the right card, the right way, by touch alone.

The new Touch Card credit cards have a round notch; debit cards have a broad squarish notch; and prepaid cards have a triangular notch. The standard has been designed to work with point-of-sale terminals and ATMs, ensuring it can be deployed at scale.

The Touch Card will provide a greater sense of security, inclusivity and independence to the 2.2 billion people around the world with visual impairments. For the visually impaired, identifying their payment cards is a real struggle. This tactile solution allows consumers to correctly orient the card and know which payment card they are using
Raja Rajamannar, chief marketing and communications officer

Mastercard’s concept has been vetted and endorsed by The Royal National Institute of Blind People (RNIB) in the UK and VISIONS/Services for the Blind and Visually Impaired in the US.

The card was co-designed by IDEMIA, the tech company providing trusted solutions in the physical as well as digital space.

We’ve reported that J.P. Morgan announced the launch of Digital Bill Payment solution.


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