Finance & Economics

McDonald’s enters into partnership to prevent fast-food fraud

Food ordering options have become increasingly popular among consumers trying to reduce physical contact with others during the pandemic

McDonald's

McDonald’s enters into partnership to prevent fast-food fraud. Source: pexels.com

McDonald’s has announced a partnership with fraud prevention service Sift to prevent fraud. It will also streamline the customer experience on the McDonald’s mobile app in select countries across Europe, Asia, Africa, and Oceania.

Available on the App Store and Google Play, the McDonald’s mobile app allows customers to order and pay for menu items for drive-thru and curbside pickup, contactless mobile order and pay, exclusive deals.

According to information, McDonald’s will have access to Sift’s machine learning technology and global data network for customers who use McDonald’s mobile order-ahead and contactless payment options.

For quick-service restaurants, getting the user experience right – especially on mobile apps – while preventing fraud can be a difficult balancing act. We’re excited to be a part of McDonald’s Digital Trust & Safety strategy that enables them to streamline the customer experience associated with mobile orders
Marc Olesen, CEO & President of Sift

We’ve reported that Facebook Shops is now available in Canada and UK.

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