Millennials & Gen Z are the main drivers of digitalizing in APAC

Brands relying on digital tools to simplify shopping needs of young APAC consumers, says GlobalData

Millennials & Gen Z are the main drivers of digitalizing in APAC. Source:

Today’s consumers live in a rapidly digitizing world that is becoming seamlessly integrated into everyday life. In line with this, brands are embracing the latest digital technologies and online platforms to create more engaging experiences for young consumers in Asia-Pacific (APAC), says GlobalData.

GlobalData’s report reveals that ‘Millennials’ and ‘Generation Z’ are the main drivers of digital informed consumption in APAC due to their ‘mobile-first’ ecosystem.

These younger generations will bring their habits with them into old age; therefore, it is vital for brands to adapt to this changing behavior as the next generation of older consumers will begin to behave in a different manner to the ‘Baby Boomers’ and ‘Silent Generation’ of today
Shagun Sachdeva, Consumer Insights Analyst at GlobalData 

GlobalData’s 2018 Q4 Consumer Survey reveals that 52% of APAC consumers are always/often influenced by how digital advanced or smart the product is. In addition, 71% and 54% of APAC consumers believe that online retail and social media, respectively, have a positive impact on society in the future.

As a result, brands are now embracing the latest digital technology to cater to these newfound behaviors and expectations. For instance, Japan’s largest e-commerce platform Rakuten launched R Pay application in 2016 and in October 2017 eliminated the need for a screen to display the QR code.

The personal care sector is in a particularly exciting high-growth phase, typified by sophisticated devices and personalized advice that make professional-grade recommendations accessible to consumers at home. Retail and foodservice operators are yet to fully capitalize on opportunities presented by this trend.

SEE ALSO: How to engage Millennials into banking: top ways

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