Science & Technology

Nearly 90% of US millennials want to make purchases on chat apps

A full 71% of millennials use chat apps daily, led by Facebook Messenger, Apple iMessage, WhatsApp, Snapchat and Instagram Chat


Nearly 90% of US millennials want to make purchases on chat apps. Source:

According to Clickatell research, 82% of millennials wanting to make purchases via chat apps like the ones they use to talk to friends and family. Already, 88% of millennials use chat to communicate with businesses, underscoring chat as a channel of choice.

Younger consumers have moved to chat and are ready to do business on chat. This research shows they value the convenience and speed of doing business via their favorite chat apps. Businesses will gain a competitive edge by meeting this increasingly influential group of consumers where they are, which is on chat
Pieter de Villiers, CEO and Co-Founder of Clickatell

While millennials are ready, businesses have work to do, the research reveals. Only 10% of millennials say brands “always” offer the digital communication channel of their choice, including chat app, social media, and phones.

Other results of the research show that 89% of millennials want to do business on chat.

In addition, 54% of millennials have received a message through a chat app about an order pickup, delivery, or package arrival. Meanwhile, 38% have received a link via chat to make a payment. Among them, 41% have used a link via chat to book or confirm an order, appointment, or reservation.

We’ve reported that 1 in 4 Generation Zers invests in meme crypto.


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