Fintech & Ecommerce

PayU launches a new credit payment solution in Romania on eMAG

PayU introduced a new way of online shopping financing, bringing additional options to Romanian shoppers


PayU launches a new credit payment solution in Romania on eMAG. Source:

PayU has announced that a new credit solution is now available to Romanian shoppers.

Bucharest-based online retailer eMAG is the first partner to offer its customers the possibility to either postpone a payment or to pay in 4 installments for all categories of products either in its own offer or for products sold by sellers active on the eMAG Marketplace.

PayU’s credit solution is available to Romanian shoppers in two separate options:

  • BNPL, where the shopper postpones the payment for 30 days without any additional costs
  • payment in 4 equated monthly installments (SLICE IT), where the first installment is paid at a transaction date and the rest across a three-calendar month period.

In order to use these payment methods, customers must save their payment card in their eMAG account and opt for one of the new payment methods upon completion of their purchase at checkout.

PayU is planning to offer this newly launched credit solution to all of its partners in Romania in due course, once the initial pilot with eMAG is complete.

The launch of PayU credit payment solution in Romania is a natural step in developing our global offering of online payment methods that break down the barriers to financial inclusion, while helping our partners accelerate growth in their businesses. By starting this journey with eMAG, we aim to make payments even more convenient for Romanian shoppers, and to continue to transform the e-commerce offering in the country
Mario Shiliashki, PayU’s CEO of Global Payments

We’ve reported that Brits spent over £2B on delivery and returns fees over one month.


Pay Space

6884 Posts 0 Comments

Our editorial team delivers daily news and insights on the global payment industry, covering fintech innovations, worldwide payment methods, and modern payment options.