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Popular Dutch online supermarket to debut in France

Contracts in France will be closed with Picnic’s purchasing company Everest, of which Edeka is a major shareholder

Picnic France

Popular Dutch online supermarket to debut in France. Source: pexels.com

According to Ecommerce News, Picnic has shown strong growth in 2020 and is busy with the expansion to France.

Earlier this year, the e-commerce company founded the subsidiary Picnic SAS in Paris for this purpose. The supermarket is also looking for French-speaking staff, such as recruiters, business analysts, and social media workers.

Picnic will operate from the northern region of Hauts-de-France around Lille, close to the border with Belgium.

Indeed, in 2020, the Dutch online supermarket had managed to double its revenue, from €232.7 million in 2019 to €470 million last year.

With the COVID-19 outbreak, online shopping got a real boost, which led to more consumers ordering their groceries online.

Picnic has benefited optimally from this and saw the number of new customers, orders, and turnover increase significantly.

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