Popular Dutch online supermarket to debut in France

Contracts in France will be closed with Picnic’s purchasing company Everest, of which Edeka is a major shareholder

Picnic France

Popular Dutch online supermarket to debut in France. Source:

According to Ecommerce News, Picnic has shown strong growth in 2020 and is busy with the expansion to France.

Earlier this year, the e-commerce company founded the subsidiary Picnic SAS in Paris for this purpose. The supermarket is also looking for French-speaking staff, such as recruiters, business analysts, and social media workers.

Picnic will operate from the northern region of Hauts-de-France around Lille, close to the border with Belgium.

Indeed, in 2020, the Dutch online supermarket had managed to double its revenue, from €232.7 million in 2019 to €470 million last year.

With the COVID-19 outbreak, online shopping got a real boost, which led to more consumers ordering their groceries online.

Picnic has benefited optimally from this and saw the number of new customers, orders, and turnover increase significantly.

We’ve reported that Coolblue is considering an initial public offering. HAL investment company, which currently has a 49% interest in Coolblue, has confirmed the IPO consideration.


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