Finance & Economics

Report reveals the share of cross-border e-commerce in Europe

The cross-border share of total e-commerce in Europe is a little higher compared to 2018


Report reveals the share of cross-border e-commerce in Europe. Source:

According to Ecommerce News, the overall online cross-border market in Europe represented a turnover of €108.75 billion in 2019. That’s an increase of 14.4% compared to one year before.

At the same time, the cross-border share represents 23.55% of total online sales in Europe, which is similar to the previous year.

Cross-Border Commerce Europe has created a list of the strongest e-commerce companies in Europe with a focus on cross-border performance.

Compared to the top 10 of 2018, there are some significant changes. Lego, C&A, Smyths Toys and TomTom entered the list, while Pandora, Thomann, Jack & Jones, and Swarovski dropped in the rankings.

  1. Ikea
  2. H&M
  3. Zara
  4. Lego
  5. Nespresso
  6. C&A
  7. Zalando
  8. Vivino
  9. Smyths Toys
  10. TomTom

We’ve reported that IKEA opened its store on Alibaba Group’s B2C online marketplace Tmall. That’s the first time the global furniture retailer is selling its products on a third-party platform.


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