Finance & Economics

Danish retailer launches its first online store outside the country

The upcoming launch of the German online store follows just months after opening Søstrene Grene’s first web shop

Søstrene Grene

Danish retailer launches its first online store outside the country. Source:

Ecommerce News revealed that Søstrene Grene will launch its online shop in Germany. That will be the first country with an online Søstrene Grene store outside of its home market Denmark.

The report highlighted that the brand currently has 52 stores in Germany, which is Søstrene Grene’s second-largest market to date.

In the summer of 2016, the company opened its first German store, in Hamburg.

For years we have received messages from customers asking us for the opportunity to shop online. Especially since the opening of the online shop in Denmark, we’ve been hearing these voices in Germany as well
Mikkel Grene, CEO of Søstrene Grene

We’ve reported that 1 in 3 online shoppers across France expect free shipping for all orders, regardless of the order value.


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