Finance & Economics

Research reveals how many couples living together feel ‘spending guilt’

Fawcett Society’s research reveals how couples manage their household budgets

household budget

Research reveals how many couples living together feel ‘spending guilt’. Source:

According to research, women living in couples with a male partner are almost twice as likely as men to take charge of household budgeting, with 37% and 22%, respectively.

Besides, 49% of women primarily make decisions on groceries, compared to just 14% of men. In addition, 56% say they make decisions on everyday household products all or most of the time.

At the same time, 37% of women feel guilty when purchasing something for themselves compared to 21% of men.

In fact, 40% of men and women aged between 18-34 prioritize financial independence over sharing money with their partner. That’s a comparison to just 18% and 28% respectively for those aged over 35.

Women increasingly want and expect financial independence. But couples are still dividing tasks and decision making along heavily gendered lines - with women continuing to do the majority of unpaid care work and housework in male-female households. This has been exacerbated by the coronavirus pandemic, with women taking on even more hours of unpaid care and domestic work. At the same time, women are much more likely than male partners to have lost their job or been furloughed. We won’t achieve financial equality for women until unpaid care work is shared equally between women and men
Sam Smethers, Fawcett Society Chief Executive 

We’ve reported that the majority of consumers worldwide are purchasing only as much as they intend to consume in the near future.


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