Spending on Father’s Day in the US to hit a record this year: NRF

Total spending on the holiday will surpass last year’s record of $17 billion

Father's Day

Spending on Father’s Day in the US to hit a record this year: NRF. Source:

US consumers are expected to spend more than $20.1 billion on Father’s Day gifts and other items this year, a record high, according to the National Retail Federation.

The number of Americans who are planning to celebrate Father’s Day is 75%, according to the poll. Of those celebrating, 50% plan to buy gifts for their father, 26% plan to buy for their husband, 11% plan to buy for their son.

Americans are looking forward to celebrating their fathers, husbands and sons this Father’s Day. With our nation now making significant strides toward recovery and reopening, retailers are prepared to help customers safely find items they want and need to make this year’s holiday celebration extra meaningful
Matthew Shay, NRF President and CEO 

However, this year, consumers are planning to spend a little more – average $174 on Father’s Day purchases, which is higher on $26 from last year. Almost half of the increase comes from additional spending on excursions, clothing, and consumer electronics.

People between the ages of 35 and 44 will be on vacation the most this year. They plan to spend an average of $259 on Father’s Day gifts, it’s $49 more than last year.

The main buyers of gifts planned for Father’s Day are greeting cards (59%), clothing (49%), special events like, for example, brunch (46%), gift cards (45%), and personal care items (28%). Moreover, the amount of consumers planning a special outing has returned to pre-pandemic levels.

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