Survey reveals half of online shoppers embrace cross-border shopping

Due to the pandemic, more and more consumers are switching to online shopping


Survey reveals half of online shoppers embrace cross-border shopping. Source:

According to Ecommerce News, up to 55% of online shoppers around the world are ready to buy holiday gifts not only from their home country but also from other countries. This is based on a survey commissioned by Logistyx with 2.035 online shoppers in the US, UK, Germany, and Australia.

With online purchasing growing exponentially since the start of the pandemic last year, we have seen an increased willingness among shoppers to buy from other countries.  For retailers and direct-to-consumer companies to realize the true potential of overseas gift sales during the festive shopping season, there are some clear issues to address
Geoffrey Finlay, CEO, Logistyx Technologies

The survey results point to five lessons for e-commerce brands looking to take advantage of cross-border sales during the holiday season. While consumers are interested in shopping elsewhere, nearly half (48%) are also concerned that their cross-purchases will not be delivered on time. Up to 69% said access to online tracking could convince them to buy overseas.

Cross-border online sellers must also list estimated delivery times on their website. This would be one of the factors influencing the purchase decision for 69% of the respondents, helping them overcome fears that the order will not be delivered on time.

Other findings from the survey are issues that most online retailers are probably already familiar with. Consumers want to make returns easier (69%), even if it’s an overseas purchase. Lack of clarity about shipping costs and any taxes can also affect a consumer’s decision to buy goods in another country (61%).

Online sellers who are unaware of these additional costs may receive negative reviews, resulting in lower conversions. The survey also found that 60% of shoppers believe holiday sales or promotions will influence their purchase from an overseas company.

We’ve reported that 6 in 10 Singapore businesses are in survival mode.


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