E-commerce in Switzerland accounts for 14.2% of total retail
According to Ecommerce News, e-commerce in Switzerland has achieved significant growth last year. The value of goods ordered online and through distance selling increased by 25.8% to 13.3 billion Swiss francs, which corresponds to 12.18 billion euros.
The report found that the growth of e-commerce in Switzerland in 2020 was around three times higher than in previous years. And when compared to the total volume of Swiss retailers, the value of e-commerce orders at home and abroad accounts for 14.2%. This was 11.5% one year earlier.
These figures come from the Commerce Report Switzerland 2021 from Datatrans. This study also found that the top 30 business-to-consumer online shops in Switzerland managed to increase their turnover by 25.7 precent last year, compared to the top 30 of 2019.
The study is based on a survey among 29 online and multi-channel retailers in Switzerland with a combined ecommerce volume of around 2.93 billion euros. Most participants expect the level of online sales to remain stable even after public life normalizes. As a result, many retailers have shifted their focus and are expanding their digital offerings.
We’ve reported that Klarna rolled out Comparison Shopping Service.