Finance & Economics

Walmart Launches Savings Offer for New US Sellers

Retail giant Walmart has launched a new exclusive savings offer for those US-based merchants who start selling on Walmart Marketplace

Walmart Launches Savings Offer for New US Sellers


Walmart’s new New-Seller Savings limited-time offer is designed to support US-based new sellers, joining the Walmart Marketplace, with incentives and benefits.

Walmart Marketplace allows third-party sellers to list their items on Walmart’s website. The cost to sell on Walmart varies, as a referral fee for each product you sell is ranging between 6% – 15%. The new offer helps sellers save on the referral fee, while joining the platform that’s competing against big online retailers like Amazon.

Eligible businesses must be first-time domestic Walmart Marketplace sellers who meet all qualification criteria to join the platform and start selling after Jan. 26. The end date for the limited-time offer is not provided, though.

With New-Seller Savings, US-based sellers shall receive up to 25% commission rate reduction for 90 days when joining the retailer’s marketplace. They can also try out exclusive Walmart tools and services including:
  • Walmart Fulfillment Services (WFS), which allow Walmart Marketplace sellers of all sizes to ship their inventory to a WFS facility, while Walmart will take care of storing, picking, packing, and shipping their orders;
  • Sponsored Search advertising, that offers high-visibility clickable search ads to help sellers get their brands promoted;
  • Repricer, automated pricing tool that helps sellers close the gap between the discounted items sold by competitors and their own products, without additional efforts.

Additionally, three weeks after onboarding, the Marketplace newcomers can opt-in via email to receive a $500 Sponsored Products credit offer from Walmart Connect. Walmart Connect gives additional opportunities for sellers to leverage Sponsored Search, including self-service advertising tools via the Walmart Ad Centre.

The offer should upgrade the seller experience and boost the platform’s position on the highly-competitive US e-commerce market. The competition between Walmart and Amazon is fierce. Although Walmart outpaced Amazon in retail spending in Q2 2022 (7.1% vs 6.5%) it was slightly trailing the online giant in total consumer spending, at 3% vs 3.1%.

We have previously reported that Walmart plans to invest more than $2.5 billion to develop its e-commerce and payments business in India.

Nina Bobro

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Nina is passionate about financial technologies and environmental issues, reporting on the industry news and the most exciting projects that build their offerings around the intersection of fintech and sustainability.