Finance & Economics

Zalando expands its Connected Retail solution to another country

Karl Lagerfeld is one of the first French stores to connect

Zalando France

Zalando expands its Connected Retail solution to another country. Source:

Zalando has announced the expansion of its Connected Retail program to France. From now on, French retailers can connect their stores directly to Zalando’s platform and sell their products to customers online.

Depending on the size of the store, retailers can achieve an increase in sales of up to 60%.

To be part of the solution for retailers during the pandemic, Zalando reduces commissions until the end of 2021 and offers weekly payouts to support stores’ liquidity.

We are excited to shape the future of retail together with stores in France. With Connected Retail, brick-and-mortar stores can grow online; quickly, easily and profitably. Especially in the current, challenging times, we want to be part of the solution and build something with local partners that will last well beyond the pandemic. France is one of the biggest fashion markets in Europe and very important to Zalando in order to achieve our ambition of becoming the Starting Point for Fashion. Therefore, we accelerate our investment in France
Carsten Keller, VP Direct to Consumer at Zalando

The French Connected Retail team will include French employees with specific know-how to support local retailers in the country.

Until the end of the year, Zalando wants to onboard over 6,000 stores, at least 600 of those located in France.

According to information, Zalando will invest €50 million in Connected Retail in 2021, and a large share will be invested into the strategically important market, France.

We’ve reported that Carrefour is set to open 2000 e-commerce stores in France.


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