The short answer is yes, you can use artificial intelligence to rejuvenate your content strategy. However, it’s probably not in the way you think. In this post, we look at how you can use AI to reboot your plan and create exciting new content.
Content Creation
We are not recommending that you use generative AI tools like ChatGPT to create content. While the system produces technically perfect work, it doesn’t read as naturally as that produced by a writer.
It’ll also be a regurgitation of what’s already on the web. The content will, therefore, go against Google’s useful information update because it doesn’t add value.
What’s more, AI is prone to leap to conclusions without sufficient evidence. Therefore, you should always have human oversight with anything that the system generates.
So, why did we include content creation in this article? You might not be able to have AI write your articles, but it can create other types of content, like social media posts. These are posts that don’t affect SEO in any way, so it’s fine to use them here.
You can also use AI to generate content ideas, identify trending topics, and even create article outlines for you.
Content Personalization
We’re entering the age of micro-personalization. It’s no longer enough to simply address customers by their names when you email them. You also need to provide them with offers that are relevant to them. The reason for this is that customers today expect you to know who they are.
AI comes in to save the day here. It can analyze data about your audience’s preferences, behavior, and demographics. Doing so enables it to personalize:
- Content recommendations
- Email campaigns
- Website content
- Product recommendations
For example, AI can track your customers’ behavior on your website. It can see which pages the person stays on for longer and any searches that the person might perform. The algorithm can then select the content that would help the client make a buying decision.
For example, instead of just sending out an email addressed to supportyourapp.com, you’d address someone at the company. As it’s a customer support outsourcing company, you might also send them interesting information based on that industry.
Content Optimization
Where AI comes into its own is in analyzing large sets of data. You can use this to identify the latest trends, keywords, and topics that resonate with your target audience. As a result, you can make real-time updates to your site that allow you to continue to rank well with search engines.
Content Distribution
AI is great at completing automated tasks that are tedious for humans. Therefore, you can use the tool to automate content distribution across various platforms. You could also use AI to monitor your social media and email to determine when your posts get the most reach.
You can use the system to tweak your posting times to get optimal results
Content Performance Analytics
AI can use its data processing power to provide in-depth insights into how well your content performs. You can use it to measure a range of metrics, such as:
- Engagement rates
- Conversion rates
- Return on investment (ROI)
AI can also analyze intangible aspects, such as customer sentiment around your content. All of this makes it possible to make driven decisions for better campaigns in the future.
Content Curation
What if you don’t have time to create new content yourself? You can enlist an algorithm to curate relevant content from across the web based on specific topics or key phrases. You can use this to stay up-to-date with trending topics, find new content ideas, and source valuable resources for your audience.
Conclusion
Is it time to hand over your content marketing to artificial intelligence completely? Absolutely not. However, you can leverage it to save time and brainstorm ideas. You can also use it to come up with a more personalized and engaging strategy for your audience.
