A full 71% of millennials use chat apps daily, led by Facebook Messenger, Apple iMessage, WhatsApp, Snapchat and Instagram Chat
According to Clickatell research, 82% of millennials wanting to make purchases via chat apps like the ones they use to talk to friends and family. Already, 88% of millennials use chat to communicate with businesses, underscoring chat as a channel of choice.
While millennials are ready, businesses have work to do, the research reveals. Only 10% of millennials say brands “always” offer the digital communication channel of their choice, including chat app, social media, and phones.
Other results of the research show that 89% of millennials want to do business on chat.
In addition, 54% of millennials have received a message through a chat app about an order pickup, delivery, or package arrival. Meanwhile, 38% have received a link via chat to make a payment. Among them, 41% have used a link via chat to book or confirm an order, appointment, or reservation.
We’ve reported that 1 in 4 Generation Zers invests in meme crypto.