The company-wide hackathon was a starting point for the feature launch
The Western Union announced that US customers, from now on, can donate to the Western Union Foundation while completing a money transfer through the Western Union app. This way, the company reaffirms its commitment towards inclusive innovation connecting economies, geographies, and cultures.
The American Red Cross Restoring Family Links initiative has been selected as a beneficiary of customer in-app donations. For over 150 years, Restoring Family Links has been helping reconnect family members forced to separate.
100% of the donations made from December 15, 2019, to January 15, 2020, will go to the American Red Cross Restoring Family Links program. Along with that, each in-app donation will unlock an additional $10 donation from the Western Union Foundation.
To donate, US customers can simply click ‘donate to the WU Foundation’ before completing their money transfer, thus making a charity contribution.